In essence, I envisioned and steered the journey from concept to reality. By harmonizing design, user needs, and business goals, I enhanced user experiences, elevating the company's digital footprint.
A crucial project phase involved pinpointing key buyers through collaborative workshops with Bullseye Dynamics. By prioritizing their needs using the Bullseye model, I identified pivotal features that shaped the product's success. Two distinct Buyer Personas emerged: Mae, aged 18-25, sought phones and wellness accessories for her new job, while the Gamer, aged 25-35, desired the latest Playstation, games, and a gaming chair. Leveraging these insights, I integrated essential features. Focusing on the purchase flow, I addressed issues like poor product findability and limited cross-selling. By enhancing these aspects, I improved the user experience, driving engagement and enhancing the product's value proposition.