Insights
Insight: Attract the informal market to get access to smartphones
Problem: Catch the informal market through a platform that calculates your financing to a new device, including the data plan. This platform must be connected with real-time services to verify financing and prepared to calculate and cancel the first installment of the device.
Solution: End-to-end solution that delivers a product to home and create a new source of income for the company
Methodology: Design Thinking
Identification of user needs
User Personas Workshop with Stakeholders
