Insights 
Insight: Attract the informal market to get access to smartphones
Problem: Catch the informal market through a platform that calculates your financing to a new device, including the data plan. This platform must be connected with real-time services to verify financing and prepared to calculate and cancel the first installment of the device.
​​​​​​​Solution: End-to-end solution that delivers a product to home and create a new source of income for the company
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Methodology: Design Thinking
Identification of user needs
Identification of user needs
User Personas Workshop with Stakeholders
User Personas Workshop with Stakeholders

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