Pizzano / UI Design

Insight: Pizzano Contractors is a family-owned construction business in the greater DC area with over 60 years of experience in delivering a wide variety of projects. Problem: While the organization has experienced growth over the last decade, they are looking to reposition the brand to better compete with larger competitors. Solution: Working directly with the leadership team, we first worked to conduct a brand audit to better understand the customer experience that was being delivered. With a better understanding of where the brand was and was not working, we created a roadmap that would address four key areas: brand identity, key collateral, website and a year-long advertising campaign.

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