Insight: The Bruce and Cynthia Charitable Foundation wanted to create a brand new medical prize focused on the area of Crohn’s and coltis.
Problem: The award would reward the delivery of excellent care and support by healthcare professionals, medical researchers, public health advocates, and educators.
Solution: Working closely with the founders and Arabella Advisors to understand the vision for the new prize, we first developed an industry report on how medical prizes were positioning themselves in the market. With a clear understanding of the opportunities, we developed a new brand identity and system that incorporated print and digital across multiple touchpoints. The successful launch culminated in three recipient winners the first year.