Tower Strategy / UI Design
Insight: Tower Strategy Group is a boutique management consulting firm competing against some of the biggest names in the industry. Problem: With their new SBA status, the company wanted a new website to better position the company as a top-tier player. Solution: Based on an analysis of the industry, we presented a number of branding opportunities regarding how to better position the firm. While initially scoped to deliver a new website, we looked at opportunities within the overall brand experience and refreshed the entire visual language of the company as well as providing a new tagline.
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