As Product Lead at Oky App, I led the ideation, development, and successful launch of innovative design releases across the Oky App ecosystem, contributing to a 10x growth in users over three years. My efforts centered on improving user engagement, usability, and overall satisfaction. Partnering closely with cross-functional teams—including designers, developers, marketers, and analysts—I drove the seamless execution of complex product initiatives while mentoring junior team members and meticulously maintaining the React-based Design System to ensure consistency, scalability, and innovation.
My Contributions
Leveraging design and user experience (UX) tools like Figma, I created visually engaging, user-focused designs that seamlessly aligned with OkyApp's brand identity and strategic objectives. My process included prototyping and conducting usability testing within Figma, while collaborating closely with developers through Jira to ensure smooth implementation. By combining this workflow with data-driven insights from tools like CleverTap and Mixpanel, I consistently delivered enhancements that boosted the product’s performance and user satisfaction. Notably, I designed the OKY Card, a versatile component with multiple variants tailored to meet the unique challenges of different markets and use cases.
Accomplishment
A pivotal accomplishment entailed implementing and meticulously maintaining the Design System for React, establishing design consistency and coherence across diverse product features and functionalities. I also contributed to crafting engaging micro-interactions for the app's introduction, enhancing user engagement and creating a memorable first impression. Through adept communication, I effectively conveyed intricate design concepts, strategies, and product goals to both technical and non-technical stakeholders, fostering a shared understanding and a collective vision for the product. A crucial aspect of my role involved providing mentorship and guidance to junior members of the design and development teams, nurturing their professional growth and collaborative skill development. My commitment extended to staying abreast of industry trends, best practices, and emerging technologies in product design, user experience, and mobile app development, ensuring that OkyApp remained at the forefront of innovation.
Guidance
Over three years as Product Lead at Oky App, I spearheaded the growth and maturity of the platform, achieving a 10x increase in users since I joined. Beyond driving product development, a key aspect of my role was mentoring and guiding junior designers and developers, fostering their professional growth and collaborative abilities. Committed to continuous innovation, I stayed attuned to industry trends, best practices, and emerging technologies in product design, user experience, and mobile app development, ensuring Oky App consistently delivered cutting-edge solutions to its growing user base.
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